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TALK /Conferenza “Play On!”

By 28 September 2023October 2nd, 2023No Comments

26 October 2023 h 10.30
Free Event

New Storytelling with Immersive Technologies

with Dirk Neldner – Project leader di PlayOn! (Germany – Estonia)
Giuditta Mingucci – Artistic director of Giovanni Testori Teatro,
and artistic co-Director of “Elsinor” Centro di Produzione Teatrale, Milano.
Nina Zedda – Artistic Director of Kyberteatro

Today’s present is becoming a synthesis of reality and virtual. Immersive technologies create new experiences for users with augmented or enhanced environments.
For theatre, new digital opportunities are constantly emerging to communicate differently with audiences. The use of immersive technology can enhance the storytelling in theatre with interactive components. This corresponds to an audience, which more and more demands experiences instead of passive consumption.

PlayOn! was initiated by 9 theatres with experience in the use of digital technologies and a university with high digital expertise. 8 universities from the creative digital sector are associated partners in order to facilitate access to technical knowledge.

Dedicated to the theme “Concrete Utopias in the Digital Age” PlayOn! is designed to understand, learn, test and apply immersive technology in theatre in order to shift classical storytelling to interactive narrative formats.

Within 5 years we aim
1. to develop new forms of storytelling, building on narrative structures used in the creative game sector
2. to merge these new forms with a variety of immersive technologies
3. to use this new format to extend theatre towards the public urban space (immersive outreach) with relevant stories and the involvement of young adults as co-creators.

In 3 phases, we will work on one of the objectives in terms of content and technology. The learned gained at each stage will enrich the next phase; at the end 27 productions will be created in total.
more info:

Born in Hamburg, he has worked as a cultural manager for various theaters and cultural organizations.
Since 1999, Dirk has initiated and directed numerous major international theatre projects with the support of various EU funds: European Schoolyard Stories (1999-2000), Kinderspiel – Sydney (2001), Magic Net(2001-2008), Platform Shift (2009-2018), Documents of Poverty and Hope (2014-2016).
Dirk Neldner designed the national Kleist Year (dedicated to the famous German poet Heinrich von Kleist) for the city of Frankfurt (Oder) in 2008-10. From 2010 to 2015 he was Managing Director of the Distel, the political satire theatre on Berlin’s Friedrichstrasse.
Current projects are PlayOn! and ConnectUp. ConnectUp establishes an international cultural initiative for the target group 12+ in order to counteract the process of increasing social and cultural division across Europe.

Born in Rimini, she graduated with honour in Classical Literature at the University of Bologna.
Her theatrical training began in the Compagnia degli Scalpellini theatre laboratories then with other maestri, such as Antonio Latella, Letizia Quintavalla and Konrad Zschiedrich. She has worked professionally since 1997, and in 2000 she joined Elsinor Teatro, as both an actress and a playwright. In 2010 she started directing plays for young audience. Since 2012 she’s artistic director of the Teatro Testori, in Forlì, and artistic co-director of Elsinor, together with Gianluca Balestra, Stefano Braschi and Rossella Lepore. From 2014 to Jan 2017 she was a member of the national board of Assitej Italia. In September 2016 she was appointed artistic co-director (with Renata Coluccini) of Segnali, one of the most important festivals of theatre for young audience in Italy organized in partnership by Elsinor and Teatro del Buratto.

Ilaria Nina Zedda: Artistic Director of Kyberteatro.



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